You can now add HSBC to the list of credit-card companies leaving the affiliate marketing channel. HSBC’s pullout is effective December 9, just five days from now. HSBC hopes to return to the channel in March 2009, according to a letter sent to affiliates today. HSBC’s move follows on the heels of recent moves by Citibank and Chase. Last month, Chase removed all of its cards from the channel (story link here). Citibank announced yesterday that it is pulling a large number of its credit cards from the online-marketing channel as well, effective December 31 (story link here). In the meantime, current affiliates must “remove all HSBC, Orchard Bank, and Household Bank credit cards” from affiliate Web sites on December 9. Citibank said its decision to pull many of its cards from the channel is due to the “state of the market.” Chase, which had affiliates remove credit cards immediately, cited “current market conditions.” It was unclear as to why HSBC decided to make the move. That’s now three high-profile departures in the past two weeks. Does anyone think it stops with Citibank, Chase, and HSBC? I don’t.Related Articles:Citibank Pulling A Large Number Of Its Credit Cards Out Of The Affiliate Marketing ChannelChase Pulls Out of Affiliate Marketing Channel — Just How Bad Is This Credit Market?
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